Who Are We?

If you play a sport where traction is vital to your success, then you have likely benefitted from technology developed by PrideSports®. As the world’s largest manufacturer and marketer of sport & industrial traction elements, products such as cleats, studs and spikes, PrideSports has supplied Softspikes® and Champ® traction components to consumers for more than 70 years.

Across sports such as golf, track & field, football, soccer, rugby, cricket and baseball, Champ® and Softspikes® branded cleats, studs and spikes are well recognized brands, known the world over for providing athletes with the traction they need to perform at their best. Athletes participating in the Masters, British Open and U.S. Open as well as various Olympic sports, the World Series, Super Bowl, FIFA World Cup, Ryder Cup and many other high-profile events trust Softspikes® and Champ® traction elements for their traction needs.

PrideSports also offers a broad assortment of golf tees and accessories under the PrideSports, Champ and Pride Golf Tee brands to mass retail, sporting goods, golf specialty, online retailers and golf pro shops worldwide. PrideSports – Custom ProductsDivision business supplies custom printed golf scorecards, tees, ball markers and other imprinted products to golf courses and consumers primarily in the US. Imprinting 100’s of millions of items each year, the Company is the largest printer of golf scorecards and golf accessories in the world.

OUR BRANDS

  • Softspikes is the #1 spike on the PGA Tour and the leader in golf cleat technology.
    Softspikes are worn by more than 80% of players on the PGA Tour and offer enhanced traction, added comfort, and improved performance to golfers of all abilities.

    Visit Softspikes.com 
  • CHAMP is the world's largest designer and manufacturer of innovative traction technology for athletic and industrial footwear. CHAMP technology can be found being used to enhance the performance of the majority of the most recognized shoe brands in the world.

    Visit CHAMPspikes.com 
  • Pride Golf Tee is the #1 manufacturer of golf tees in the world and offers a variety of plastic, wood, bamboo, and specialty tees designed to meet the needs of any golfer. Our portfolio includes industry-leading products like the Pride Professional Tee System (PTS) and Pride Performance plastic tees.

    Visit Pridegolftees.com 
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CENTERS OF EXCELLENCE

  • For decades, MacNeill Engineering has been the proven name in the development, manufacture, and supply of traction technology and components for footwear brands across the world.

    Visit MacNeill Engineering 
  • Each year, PrideCustom prints hundreds of millions of custom and stock golf products for the Ad Specialty Industry and green grass golf shops.

  • The world's largest manufacturer of golf tees, cigar tips, toys, and other ancillary items. Pride's attention to detail provides customers around the golbe with precision engineered and milled wood.

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